Microsoft Brings MSN Back By Shifting Windows Phone’s Bing Apps To A New, Old Moniker

TechCrunch

Microsoft, in an effort to bring MSN back to mainstream prominence, is shifting its Bing-labeled Windows Phone and Windows appsunder that brand’s aegis.

You are forgiven if you forgot that MSN is still a thing, or that a number of Windows Phone and Windows apps that have little to do with search are in fact still branded under the Bing name.

MSN may be on this side of risible in the sense that it is a portal, but it does retain international cachet, with more than 400 million monthly active users. In Brazil, MSN has more than 30 million. The Orkut joke fits here, of course.

According to Comscore, MSN has more than 100 million monthly actives in the United States. It is easy to forget just how large Middle America truly is.

If you are a Windows Phone user, expect to see the newly…

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